Four ways that outsourcing your editing can transform your photography business
Hi there. I'm so pleased you stopped by! I'm guessing that you found this blog because you are considering outsourcing your photo editing and are in the midst of doing your research. By now you've probably noticed a common theme among all the private photo editors out there - we want to help you claim your valuable time back. And it is genuinely true! Most of us work/worked as professional photographers so we know how time consuming post-processing can be. The seven-day/week work schedule, the late nights, the missed dinners..... We've done it!
But what if I told you that in addition to giving you more time, outsourcing your editing has the power to radically transform your business for the better? That by spending a little bit of money for some help, you can reach your business goals more easily and in a shorter time span? Are you interested? So without further delay, let me tell you the four ways in which outsourcing your photo editing can transform your photography business for the better.
1. Consistent Quality
Hiring a private photo editor means you will have a one-to-one relationship with a single person so you can rely on consistent edits to your images. Unlike an outsourcing agency, hiring a private photo editor means working with a single person who, over time, will get to know your style inside and out. This translates into consistent catalogues for each and every wedding! Of course there will always be that initial learning curve, but I promise, with time, a private editor will get better and faster. Before too long you will get to a point where you both hit your stride and are humming along together nicely. When you hand your catalogue over to a private photo editor you can rest assured that they will nail your edits quickly and consistently every time.
And believe it or not, there is also the possibility that your private photo editor may end up producing results even better than you ever imagined. Controversial idea, right? But I have heard established photographer say just that! Think about this way. For many editors, this is their sole job. Unlike you, they have the time to edit well because they aren't rushing between meeting clients, shooting weddings, doing admin-y stuff. They edit. Day in and day out. Every editor's #1 priority is to deliver consistent, quality images that truly reflect your style and artistic vision. Trust me, if you find your perfect match editor your photo catalogues will get better, which leads me to......
2. Serve your clients better
Hiring a private photo editor means you will be able to serve your clients better. What do I mean by that? Working together, you and your editor can create a schedule that guarantees consistency, quality, reliability and, perhaps most importantly, efficiency. An editor's top priority is to help you achieve a workflow so that you you can deliver amazing client images in as short a timeframe as possible. Good private photo editors can turnaround a catalogue in 5-7 business days (if not shorter). You should no longer feel like you are ever falling behind. With a private photo editor you have the potential to always overdeliver to your precious clients and that is always a good thing..
3. Your business grows and thrives
Raise your hand if any of the following resonates:
- Do you have new ideas for you business but no time to plan and action?
- Do you struggle to book those extra dream clients because you don't have the time in your schedule?
- Is it hard for you to reach your financial goals?
If you answered "yes" to any of these then it is time to look long and hard at your business and what you really want from it. Are you happy with it as is? If so then GREAT! You are crushing it and I am cheering your success. BUT if you want more and are struggling to achieve your goals then a private photo editor may be the answer.
There is no hiding it, hiring a private photo editor will be an added expense for your business. But I promise that the potential ROI is huge. Remember spending those 20, 30, even 40 hours editing your images after a shoot? With a private photo editor you get those hours back! A whole work week! Hours than can be used to finally work on that grand plan that has been brewing in the back of your mind. Hours that can now be used to book those extra clients. Hours that can bring in more profit and help your achieve your financial goals. All of these reclaimed hours add up fast and make it possible to realise your biggest dreams. By paying a little bit to outsource your editing you are giving your business permission to grow and thrive in ways you never imagined.
4. Busy is Never a Badge of Honor
"But I like working all the hours god gave me!" said no one ever. Let's be honest with ourselves; being super busy isn't good for anyone (despite its current status symbol). To be a truly successful small business owner you need down-time to recharge those batteries. A business that requires you to fit your life around will never be a good business model. Remember this: Busy isn't a badge of honour. It shows that you aren't in control. Instead, you need to be strategic and plan for a business that can fit around your life. Only when you are fully rested and relaxed can you show up and do your best work. By outsourcing those time consuming tasks you can relieve yourself of being too busy and build a business that fits around your life, not the other way around.
Outsourcing is a smart decision that has the potential to radically transform your business and personal life. You gain image consistency, improved customer service, the potential to reach your biggest business goals and a life fulfilled ! If you are a photographer currently struggling to do it all, then I 100% urge you to consider outsourcing your editing today. I promise, you will not be disappointed with the results.