Why I decided to become a boutique photo editor
Let's just say, this was not the intended plan. I never set out to become a professional photo editor. I was a photographer. I had a BA in photography. I photographed amazing luxury properties, met lots of inspirational people, and thought I had a clear plan on how to grow my photography business. But just like that, life decided I needed to follow another path. And the best part is, it is even bigger, better and more exciting than my original dream.
For the past two years I have worked as a freelance photographer focusing on lifestyle imagery such as interiors, architecture and travel. I absolutely love photographing space and light so it was kind of a dream come true to be fleeting around London getting to peak into some of the most amazing homes and hotels in the world. However, my personal circumstances changed and being able to commit to photo shoots became increasingly more difficult. You see, I am a New Yorker living in London and, starting last year, I have found myself flying back and forth to help my family. But I love photography so I had to diversify if I wanted to stay in the industry. It was then that the idea of serving photographers as a professional editor was born.
Now I have always been kind of a guru when it comes to post-processing and editing photos is my jam. For me, this is the stage where the artistic magic happens. It is where a photographer's style can truly be defined.
Let's rewind to the 90s and my time at American University. I studied photography back in the days of film and Kodak vs. Fuji film was the Nikon vs. Canon debate of its day (For the record, I will always be a Kodak fan). I loved taking pictures, but I really loved working in the darkroom. I was a perfectionist and would spend hours upon hours getting my images just right. A little dodge and burn here, some extra contrast there, remove that dust spot..... Let's just say I went through a lot of film, paper and chemicals during this period and was never 100% happy with my work. My darkroom obsession was problematic and nearly destroyed me because the photography of yesteryear was expensive. Like seriously expensive. The cost truly held me back. I could easily spend $1000 a term during university. No small sum for a student.
And then a little programme called Photoshop hit our computer lab.
I never looked back at a darkroom again. I was still shooting on film, but for the first time I could "process" my images exactly as I wanted them without the worry of how much it was costing me. I could tweak colours in ways I had never imaged. I became a total digital darkroom convert. This passion has continued throughout my career. I have since gone on to become an Adobe-certified Photoshop user and would consider myself an expert in Lightroom.
When I realised I couldn't commit to photo shoots in the way I have hoped, I had to find new opportunities in the industry. I noticed a common theme among photographers - and had experienced it myself - they didn't have the time to do it all. And the main culprit was editing their own images. After a large shoot it is easy for a photographer to then need 20, 30, even 40 hours to edit their images. It was here that I realised I am a bit of an anomaly. While I love to edit images, most photographers don't. It takes up too much time. They want to be out there shooting more photos, building their business or hanging with friends and family. They absolutely know how they want the images to look, but they hate sitting behind a computer screen doing it. I had a lightbulb moment. I knew I could transform my passion for all things Adobe and lend a helping hand so that other photographers could get back to do what they love. Simultaneously, with the wonders of the internet, I would have the flexibility to serve my clients from where ever I happened to be. It is a win-win situation. And so was born my private photo editor business.
I was super excited to build a photography business, but I am even more excited to help photographers with their post-processing needs. If you are interested in outsourcing your editing to a professional photo editor, then do get in touch.